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Victoria's Secret has sexiness in the bag Everyone knows what most women are aiming for when they make a purchase at Victoria's Secret: They want to be sexy. But a new study says they might not have to wait until they get home to feel that way. For some, it's all about the MailerHermes Birkin bags. A University of Minnesota study, due out in December, finds that for some women, just carrying a Victoria's Secret bag can affect the way they perceive themselves and their personal qualities.
"These people carried the Mailer bags for an hour and as a result felt more glamorous, more sexy and more feminine. They didn't even use or wear any of the products,登车桥," said marketing professor Deborah Roedder John, who conducted the study with Ji Kyung Park. John said the study underscores that some women can be very affected by brands in a way that has nothing to do with the product. "A brand like Victoria's Secret, people think of that as being very sexy and glamorous and feminine," she said. "We were interested in finding out,Cal Poly, UCSB Team on Student Printing, Design and Communications Services, if you use that brand, will you start to believe that you are more glamorous, sexy feminine?"
The answer, she said,Tailgaters' use of green bags doubles, is a resounding "yes," but only for a particular type of personality. The researchers, who asked female mall shoppers to carry around either a Victoria's Secret bag or a regular pink shopping Mailer bags, learned that women who believe their personality is fixed and can't be improved through their efforts perceived themselves as more attractive than those with just the plain bags. It's these women, she said,Replica jerseys, who are most affected by using a brand. "They kind of need a crutch to lean on in order to feel better about themselves," she said.